From concept to delivery: high-impact, low-carbon web design
- Sector
- Fashion · Arts · Magazines · Publishing
- Service
- Digital design · eCommerce · UX design · 3D
- Tool
- Pen & paper · Wordpress · Adobe (Ps Ai Ru)
- Fig. 1
- 2022 · Mobile: index page, light/dark theme
- Fig. 2
- 2022 · Desktop: video outtake
Overhaul and large-scale bespoke web design for NR Magazine SS22. From the ground-up, I designed a responsive, cross-browser website around the pillars of content integrity, user-friendliness and a strategic drive for digital sustainability – achieving top-tier energy efficiency and a low-carbon footprint at launch.
Over 300 pages designed, with individual layouts for multiple sections, including an online shop, roughly 2900 HQ images courtesy of hundreds of artists were performance optimised for web and SEO – without loss of quality, 1200 lines of code – aimed towards low-energy consumption, seamless and individually tailored mobile and desktop experience, adaptive light/dark mode themes – all made with user-friendly, modern and future-proof open-source technologies, and additionally 3D type motion design.
Google’s analysis rated the site at launch:
- SEO 100%
- Best Practices 100%
- Accessibility 100%