I help culture-driven brands turn complexity into clear, sustainable digital experiences. I’m a designer based in Barcelona, previously several years in London and an MA in Digital Experience Design.

I've designed and collaborated on visual identities and digital products across fields ranging from skateboarding and biotech to luxury fashion and contemporary art. Today, I craft design solutions that are purposeful, sustainable, and current.

Alongside, I capture moments through photography, engage with contemporary art, while critically reflecting on technology's impact on tomorrow and my responsibilities as a designer.

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From concept to delivery: high-impact, low-carbon web design and redefined UX

Sector: Fashion · Culture · Editorial
Service: Digital design · UX design · 3D
Tool: Prototyping · Wordpress · Adobe CC · Blender
Fig. 1: 2022 · Mobile: index page, light/dark theme
Fig. 2: 2022 · Desktop: video outtake

Fashion and culture outlet NR commissioned me to redesign their content-heavy website to improve clarity, structure and performance. Through sustainable platform choices, lightweight UX, and optimised high-quality imagery, the site achieved measurable gains in search visibility and instant load times across devices.

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Emerging from the intersection of sand dunes, ink drawing, and Hi-Fi

Sector: Fashion · Arts · Magazines · Publishing
Service: Logo Design · Creative Direction · 3D
Tool: Pen & paper · Adobe CC · iOS Notes · Blender
Fig. 3: 2021 · NR logo, outlined
Fig. 4: 2021 · NR logo

Designed a new logo for NR magazine for its 14th issue, through an engaging and transparent design process, in close dialogue with the editors.
To reflect the magazine's embracing and cross-genre nature rooted in fashion, music and culture, I arrived at an aesthetic intersecting graphics and semiotics from Hi-Fi and analog video systems. Timeless and versatile, the logo debuted on the cover with the actor Willem Dafoe, featuring artists Naomi Gilon, Ed Templeton and more.

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Concept-led logo and gallery-run online destination

Sector: Art Galleries · Culture
Service: Logo Design · Creative Direction · Web design
Tool: Pen & paper · Adobe CC
Fig. 7: 2020 – 2021 · Pataphysic, twirl
Fig. 8: 2020 – 2021 · Pataphysic, shadow

Adaptable to any size and medium, I designed Pataphysics logo, a digital platform for artists, organised by Anthony Reynolds Gallery in London.
Pataphysics was a term coined by French surrealist Alfred Jarry as a spoof on science. The symbol for the movement became a circular spiral – hence a spiral forming two P’s inside one another. In addition, I was asked to design a website in memory of one of UK's first media artists with photo archives supplied by Tate Gallery.

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UX thesis: survey into the digital transformation of contemporary art exhibitions

Sector: Arts · Technology
Service: Typography · UX Research · UX Design
Tool: Pen & paper · Adobe CC
Fig. 9: 2017/2025 · Display type: 'New', 'Aesthetic'
Fig. 10: 2017/2025 · Display type: 'Free Flow'

Through the lens of digital UX design, my MA thesis explores the digital transformation of the contemporary art gallery.
Featuring interviews with amongst others Curator and Director of The Hayward Gallery Ralph Rugoff, and Curator, PhD Software Curating, Joasia Krysa, the research project evolved into a dialogue representing diverse views, eventually shifting initial assumptions through complex challenges and towards new and unexpected concepts. To complement the themes that surfaced from an in-depth research phase, I designed a number of bespoke display fonts. The project was designed to develop post deadline and in progress.