Over time, their site had become slow and was poorly indexed, was ranking low in search results with extracts of random information. After in-depth investigation, I identified inaccessible copy and heavy media as key factors, altogether limiting performance and discoverability.
Drawing on research showing that younger audiences value sustainability-minded brands, I proposed a strategy to rebuild the site on the platform of digital sustainability; improving SEO, accessibility, and user experience in one package. The new responsive site encompassed over 300 pages and 2,900 optimised quality images, using open-source CMS, scalable and future-proof technology, with broad integration possibilities. It also introduced adaptive light/dark modes and a lightweight, energy-efficient framework – and a webshop.
Shortly after launch, NR ranked in top search results consistently, even when searching individually for featured artists. The redesigned site loaded instantly across devices, achieved top SEO and carbon-efficiency scores, while reflecting a progressive editorial vision. Google's score at the time of the sites release: